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- Our quick picks
- Do you need one at all?
- Ethernet: the upgrade almost nobody buys
- The remote is the product you actually touch
- The home screen is an advertising surface, and platforms differ
- A few practical things worth checking
- The best streaming devices right now
- Ones we did not include, and why
- How to choose, in four questions
- Setting it up properly
- Frequently asked questions
- Where we land
Our quick picks
| Best at | Our pick | Check it |
|---|---|---|
| Best overall | Roku Streaming Stick 4K | View on Amazon → |
| Best for an Alexa household | Amazon Fire TV Stick 4K Max | View on Amazon → |
| Best budget and best for an HD television | Roku Express (HD) | View on Amazon → |
| Best for buffering problems | Roku Ultra | View on Amazon → |
| Best interface and best premium | Apple TV 4K (3rd generation) | View on Amazon → |
| Best for a Google smart home | Google TV Streamer (4K) | View on Amazon → |
Keep reading for the reasoning, the specifications that decide it, and the catch on each pick.
Every streaming device on this page decodes the same video from the same services. The picture from a given app on a cheap stick and on an expensive box is, in the overwhelming majority of cases, identical — the stream is the stream. So the hardware is not really what you are choosing between.
You are buying an interface and an update policy. How the home screen treats you, how fast it still feels in three years as apps get heavier, and how long the manufacturer keeps shipping updates. Those three things are the entire product, and none of them appears on the box.
Which leads to the best reason to buy one, and it is not the one in the advertising. A five-year-old smart television usually feels slow not because the panel has aged — panels barely age — but because its built-in software was abandoned by the manufacturer two years after it shipped. The apps got heavier, the processor did not, and the updates stopped. A modest streaming stick makes an old television feel new, and it costs a tiny fraction of replacing the television. That is the single best value purchase in home entertainment.
Do you need one at all?
Worth asking honestly. If your television is recent, runs one of these same platforms built in, and still feels responsive, you do not need a box and buying one adds a second remote to your life for no benefit.
You do want one if any of these is true: the television takes more than a couple of seconds to respond to the remote; an app you use has stopped being updated on it or has disappeared; the interface is cluttered with content you cannot remove; the television is more than about four years old; or you want a feature the television does not have, such as private listening through headphones or a wired network connection.
Ethernet: the upgrade almost nobody buys
If your streaming buffers in the evening, the problem is almost never your internet package and almost always Wi-Fi. A 4K HDR stream needs sustained, steady bandwidth, and Wi-Fi in a living room with a router at the other end of the house, competing with every other device in the building at nine in the evening, delivers bursts rather than a steady flow. That is what buffering is.
Only the higher-end boxes include an ethernet port, and where you can use one, it is the most effective single fix available — more effective than a faster internet plan, and far cheaper. If your television is near a router or you can run a cable, choose a device with a port. If you cannot run a cable, a device with the newer Wi-Fi standards will do better in a congested building than an old one, which is a real reason to prefer a current model over a bargain from three years ago.
The remote is the product you actually touch
You will interact with the remote every single time and with the hardware never. Three things about it matter more than any specification.
Television control over HDMI-CEC. A remote that can turn the television on and off and control its volume is a remote that replaces the television’s own, and the difference between one remote and two on a coffee table is a daily quality-of-life thing rather than a feature. Nearly all current devices do this; confirm it, because the cheapest models sometimes do not.
Whether it is rechargeable or takes batteries. Not a trivial question for something you handle daily for years.
Whether you can find it. Some remotes can be made to beep from the app on your phone, which sounds like a joke feature until the third time it is in the sofa.
And the underrated feature in this whole category: private listening through your phone. Some platforms let you plug headphones into your phone and route the television audio to them, which means watching something at full volume at midnight without waking anybody. No expensive wireless headphone system required.
The home screen is an advertising surface, and platforms differ
This is worth knowing before you commit, because it is the thing you will live with. On some platforms the home screen is largely a grid of your apps. On others, a substantial part of it is promotional space for content you would have to pay extra to watch, and that space grows over time with software updates.
Neither approach is wrong and people really differ on how much they mind. But it is an ongoing experience rather than a one-off, and it is the most common reason people replace a streaming device with one from a different maker. If you have used a platform at a relative’s house and found the home screen irritating, take that seriously — it will not get less irritating.
A few practical things worth checking
- Where does it get power? Many sticks can draw power from a television’s USB port, which is tidy, but some televisions cut that port’s power when off or do not supply enough. If the device comes with a mains adapter, using it is more reliable.
- Will a stick physically fit? Wall-mounted televisions and recessed HDMI ports are where sticks do not fit. Most include a short HDMI extender; if yours does not, buy one.
- Does it support the HDR format your television uses? Devices and televisions both support various combinations, and if the two do not overlap you get standard dynamic range. Match them, or accept that the HDR badge on the box is decorative in your setup.
- Does it pass through the audio format your sound system wants? If you have a soundbar or receiver, check that the device can pass the surround format through rather than downmixing it.
- Do you have a Wi-Fi-only or wired option? See above — this is the difference between a smooth evening and a buffering one.
- How much storage does it have? Only relevant if you install a lot of apps or play games on it, and the cheapest sticks are actually tight.
The best streaming devices right now
Every rating below was read off the live Amazon listing at the time of writing. Only devices at 4.3 stars or better with a meaningful review count are included — and in this category the review counts are enormous, which makes the ratings unusually informative.
1. Roku Streaming Stick 4K — best overall
4.7 stars, 99,019 ratings. 4K with Dolby Vision and HDR10+, voice remote with television power and volume control, long-range Wi-Fi.
Ninety-nine thousand ratings at 4.7 stars is the strongest combination of rating and evidence anywhere in this guide, and it reflects a platform that gets the boring things right. The home screen is a grid of your apps rather than a storefront you have to navigate around. The remote controls the television’s power and volume, so it replaces the television remote entirely. Setup takes minutes and it does not ask you to create an ecosystem-shaped relationship with it.
The feature that quietly makes it the best choice for a lot of households is private listening: plug headphones into your phone, and the television’s audio routes to them through the app. Watching a film at midnight in a flat with thin walls, or a match while somebody sleeps, without buying a wireless headphone system, is worth more in practice than most of the specifications on the box.
- Type: 4K HDR stick, Dolby Vision and HDR10+, voice remote with TV controls, private listening via phone
- Why it works: an interface that shows you your apps rather than selling to you, plus the single best-value feature in the category
- Best for: almost anybody, and especially anyone reviving an older television
What owners complain about: Wi-Fi only, with no ethernet port, so if your television buffers in the evening this is not the model that fixes it. The processor is adequate rather than fast, and heavy apps show it slightly. Roku has increased the amount of promotional content on its home screen over the years, and there is no guarantee that trend reverses. And a stick tucked behind a wall-mounted television may need the HDMI extender.
Check the Roku Streaming Stick 4K on Amazon →
2. Amazon Fire TV Stick 4K Max — best for an Alexa household
4.6 stars, 83,026 ratings. 4K HDR, the fastest processor in the Fire TV stick range, Wi-Fi 6E support, Alexa voice remote.
Eighty-three thousand ratings, and two genuine technical advantages over the stick above. The processor is faster, which you notice in app launch times and in navigating heavy interfaces — the difference between a device that feels quick in year three and one that does not. And Wi-Fi 6E support matters specifically in the situation described earlier: a congested building in the evening, where access to a less crowded band is the difference between a steady stream and buffering. If you cannot run an ethernet cable, this is the next best answer.
If your household already uses Alexa, the integration is deep and convenient — asking the television to show the doorbell camera is the kind of thing that sounds like a gimmick and then gets used daily.
- Type: 4K HDR stick, fastest processor in its range, Wi-Fi 6E, Alexa voice remote
- Why it works: the fastest stick here and the best wireless networking, which is what actually prevents buffering
- Best for: Alexa households, Prime subscribers, congested Wi-Fi environments, and anyone who wants the quickest stick
The downside: the home screen is substantially a promotional surface, and it is the platform most commonly criticised for that — if this is the thing that would irritate you, believe yourself. Wi-Fi 6E only helps if you have a router that supports it. No ethernet port. And the deeper Amazon integration is a benefit if you are in that ecosystem and friction if you are not.
Check the Fire TV Stick 4K Max on Amazon →
3. Roku Express (HD) — best budget and best for an HD television
4.7 stars, 62,863 ratings. HD streaming, standard remote, simple guided setup, very low cost.
Sixty-three thousand ratings at 4.7 stars for the cheapest sensible device in the category, and the honest case for it is specific: if your television is 1080p, a 4K device buys you nothing. Paying more for 4K output on a television that cannot display it is the most common overspend in this category, and there are a great many perfectly good HD televisions in bedrooms, kitchens and spare rooms.
This is also the right answer for a second or third television where the goal is simply “make the apps work and be quick about it”. At this price it is close to disposable, which for a guest room is exactly right.
- Type: HD streaming device, standard remote, minimal setup
- Why it works: on a 1080p television it delivers everything a more expensive device would, for a fraction of the cost
- Best for: HD televisions, bedrooms, kitchens, guest rooms, and second and third sets
What you give up: HD only — do not buy it for a 4K television. The standard remote in the base version may not control your television’s power and volume, which means two remotes; check the variant. It is Wi-Fi only and the wireless is basic. And the processor is modest, so it is noticeably less snappy than the sticks above.
Check the Roku Express on Amazon →
4. Roku Ultra — best for buffering problems
4.7 stars, 19,910 ratings. Top-of-range Roku box with an ethernet port, faster processor, Dolby Vision and Atmos, lost-remote finder, bundled headphones for private listening.
The reason to step up to the Ultra is the ethernet port, and if your living room buffers in the evening that single feature is worth the whole price difference. A wired connection removes Wi-Fi from the equation entirely, and Wi-Fi is what almost every buffering complaint actually is.
The rest is a genuine step up rather than a badge: a faster processor that keeps the interface quick under heavy apps, the full set of HDR and Atmos formats for anyone with a capable television and sound system, and a remote finder, which is a small feature people end up loving. The bundled headphones make private listening work without involving your phone.
- Type: 4K HDR box with ethernet, faster processor, Dolby Vision and Atmos, remote finder, bundled headphones
- Why it works: the ethernet port is the most effective fix for buffering there is, and the processor keeps it quick for years
- Best for: main living room televisions, anyone who buffers in the evening, and anyone with a soundbar or receiver
The part that annoys people: it is a box rather than a stick, so it needs somewhere to sit and a mains outlet. It costs several times what the stick does, and on a good Wi-Fi network the difference in day-to-day use is small. Check which bundle you are buying, because Roku sells several Ultra variants with different accessories. And the same home-screen advertising trend applies as on the cheaper Roku devices.
Check the Roku Ultra on Amazon →
5. Apple TV 4K (3rd generation) — best interface and best premium
4.8 stars, 1,747 ratings. 64GB storage, Dolby Vision and Atmos, the fastest processor of anything here, no advertising on the home screen, long software support history.
The highest rating in this guide, and the two reasons to pay for it are both about the things we said matter most. The home screen carries no advertising — it is your apps, and it stays your apps. And the update policy is the best in the category by a wide margin: Apple has a long record of supporting streaming hardware with software updates for many years, which is precisely the difference between a device that feels fine in year six and one that is abandoned in year two.
It is also by some distance the fastest device here, and the one where navigating a heavy app feels like using a computer rather than waiting for one. If you are in the Apple ecosystem, the AirPlay, Fitness and HomeKit integration is deep, and the remote is the only one in this category that feels like a designed object.
- Type: 4K HDR box, 64GB, fastest processor here, no home-screen advertising, long update support
- Why it works: the interface stays yours and the software keeps being updated, which are the two things that determine how long a device stays good
- Best for: Apple households, anyone who hates promotional home screens, and anyone who wants this to last a decade
Where it disappoints: it is much more expensive than everything else here and the picture is not better. This Wi-Fi model has no ethernet port — the wired option is a separate, pricier variant, so check which one you are buying if buffering is your problem. With 1,747 ratings the review base is far smaller than the Roku and Fire devices, though that reflects how Apple hardware is sold rather than a lack of users. And it makes most sense inside the Apple ecosystem; outside it, you are paying for the interface alone.
Check the Apple TV 4K on Amazon →
6. Google TV Streamer (4K) — best for a Google smart home
4.5 stars, 1,976 ratings. 4K HDR box with 32GB storage, ethernet port, Thread and Matter smart home hub built in, Google TV interface.
The truly distinctive thing here is that it is not only a streaming device. It has a smart home hub built in, supporting the Thread and Matter standards, which means it can act as the coordinator for smart home devices rather than needing a separate hub plugged in somewhere. If you were going to buy a hub anyway, that consolidation is real value rather than a bullet point.
It also has an ethernet port, which puts it in the small group of devices that can fix buffering, and the Google TV interface’s search across services is good at answering “where can I watch this” without opening four apps.
- Type: 4K HDR box, 32GB, ethernet, Thread and Matter smart home hub, Google TV interface
- Why it works: it replaces a separate smart home hub and has the ethernet port most devices lack
- Best for: Google Home households, anyone building a Matter smart home, and anyone who needs a wired connection
The drawbacks: at 4.5 stars over roughly two thousand ratings it has both the lowest rating and one of the thinner review bases in our list, which is worth weighing. The Google TV home screen is content-forward and promotional, in the same way the Fire TV one is. It is a box rather than a stick, so it needs space and power. And the smart home hub is only valuable if you actually use Thread or Matter devices — otherwise you are paying for a feature that sits idle.
Check the Google TV Streamer on Amazon →
Ones we did not include, and why
- Renewed and refurbished listings. These appear throughout these search results, often at the top. A streaming device is cheap enough new that the saving rarely justifies an unknown history, and the remote is the part most likely to be tired on a used unit.
- Remote covers, cases and HDMI extenders. A search for Fire TV or Roku returns accessories before devices, several with very high ratings. Read the title before adding to a cart.
- Android TV boxes from unfamiliar brands. Some are technically capable, and the problem is licensing: without proper certification, the major streaming services often will not deliver their highest-quality streams to them, and some apps will not run at all. A certified device from a known platform avoids an entire category of frustration.
- Older generations at a discount. Tempting, and usually a mistake in this category specifically, because the whole value proposition is the update policy and an older generation starts its life closer to the end of support. Newer Wi-Fi standards are also a real benefit in a congested building.
How to choose, in four questions
1. Is your television 4K or HD?
HD: buy an HD device and spend nothing extra. 4K: buy a 4K device and check that its HDR formats match your television’s. Paying for 4K output on a 1080p set is the most common overspend here.
2. Does your streaming buffer in the evening?
If yes, buy a device with an ethernet port and use it. That fixes more buffering than any internet upgrade, because the bottleneck is Wi-Fi in a congested building. If you cannot run a cable, buy the device with the newest Wi-Fi standard your router supports.
3. How much does the home screen matter to you?
If promotional content on the home screen would irritate you every day, that narrows the field considerably and is worth paying for. If you do not notice it, you can buy on price and speed instead.
4. Which ecosystem is your house already in?
Alexa, Google or Apple. The integration is deep on all three and it is convenient when it matches what you already use, and annoying when it does not. If your house is ecosystem-agnostic, Roku is the most neutral platform of the four.
Setting it up properly
- Use the mains adapter rather than the television’s USB port if one is supplied. Some televisions cut USB power when off or under-supply it, which produces mysterious restarts people blame on the device.
- Use the HDMI extender if it is behind a wall-mounted television. A stick pressed into a recessed port also gets hot, which shortens its life.
- Plug into the HDMI port your television treats best. Some sets have one port with better features or lower input lag; check the labels on the back.
- Turn on HDMI-CEC in the television’s settings so the streaming remote can control power and volume. It is often off by default and it is why people end up with two remotes.
- Run a cable if you can, even a long one along a baseboard. It is unglamorous and it is the single biggest improvement available.
- Check the HDR handshake actually works by playing something you know is HDR and looking at the television’s info display. Mismatched settings silently deliver standard dynamic range.
- Set the audio output to match your sound system, and if you have a soundbar, check whether it wants the signal passed through or decoded.
- Remove apps you do not use. On the cheaper devices with limited storage, a cluttered device is a slow device.
- Let it update before you judge it. A device fresh out of the box is often several software versions behind and noticeably worse than it will be an hour later.
Frequently asked questions
Is the picture quality better on an expensive streaming device?
Almost never. The stream is the stream, and both devices decode the same file. What differs is whether the device supports the HDR and audio formats your television and sound system use, and how reliably it maintains a good connection. Buy for interface, speed, update support and ethernet — not for picture.
Why does my streaming buffer?
Usually Wi-Fi rather than your internet connection, especially in the evening when every device in the building is competing. A wired ethernet connection is the most effective fix; a device supporting newer Wi-Fi standards is the next best thing. Upgrading your internet plan is the least effective option of the three.
Do I need a streaming device if I have a smart TV?
Not if the television is recent and still feels quick. You do if it has become slow, if apps have stopped being updated on it, or if you want a feature it lacks. Television software is typically supported for far fewer years than the panel lasts, which is why a cheap stick can make a good old television feel new.
4K or HD device?
Match the television. A 4K device on an HD television gives you nothing, and an HD device on a 4K television wastes the set. Also check that the device’s HDR formats overlap with what your television supports, or the HDR badge does nothing.
Which platform has the least advertising?
Apple’s home screen carries no advertising, and Roku’s is the most app-focused of the three larger platforms while still carrying promotional content. Amazon’s and Google’s are the most content-forward. This is the difference most people notice daily, and the amount tends to increase with software updates rather than decrease.
Can I use headphones with the television?
On some platforms, yes, through your phone — the television audio routes to headphones plugged into the phone. It is the most underrated feature in this category for anyone living in a flat or watching late at night, and it requires no additional hardware.
Are cheap Android TV boxes worth it?
Usually not. Without proper certification, major streaming services frequently will not deliver their highest-quality streams to them and some apps will not install at all. A certified device from an established platform avoids that entire class of problem for a modest price.
How long will a streaming device last?
The hardware will keep working for many years; the question is how long the software is supported. That is why the update policy matters more than the processor, and why buying a current generation rather than a discounted older one is usually the better value in this category.
Where we land
For most people the Roku Streaming Stick 4K is the right buy, and ninety-nine thousand ratings agree: an interface that shows you your apps, a remote that replaces the television’s, and private listening through your phone. If your Wi-Fi is congested and you cannot run a cable, the Fire TV Stick 4K Max is the faster device with the better wireless. If your television is 1080p, the Roku Express does everything you need for very little.
And two upgrades worth paying for if they apply to you: the Roku Ultra if your evenings involve buffering, because ethernet solves it, and the Apple TV 4K if you want a home screen that stays yours and software support measured in many years rather than a couple. Everything else on the box is decoration.
Also worth reading: our guide to the best mesh WiFi systems — if anything in your house drops out in one particular room, that is the fix.


